White Ribbon Day: How imabi Guardian Is Helping to End Violence Against Women and Girls
On the 25th of November, White Ribbon Day shines a spotlight on the need to end violence against women and girls. It encourages men to reflect on how their behaviours and attitudes can contribute to creating a culture of safety and respect. This campaign urges men to hold themselves accountable to women and each other, helping drive the change needed to stop violence in its tracks. At imabi, we are proud to partner with White Ribbon UK, supporting their mission through imabi Guardian – our free app that’s designed to protect individuals and help reduce violence.
Why White Ribbon Day Matters
White Ribbon UK focuses on addressing the root causes of violence, which are often found in harmful masculine norms that reinforce aggressive or dominant behaviour. These attitudes can make women feel unsafe, even in everyday situations. White Ribbon Day aims to challenge these damaging mindsets and behaviours, promoting gender equality as key to building safer communities. It’s not enough for men to say they’re not part of the problem – they must actively be part of the solution.
This is where imabi Guardian comes in. Our app is centred on promoting awareness, safety, and support. It provides users with essential tools to stay safe, report harmful incidents, and access the help they need. We believe that by equipping people with the right resources, we can create real, sustainable change.
How imabi Guardian Works
imabi Guardian is a completely free, all-in-one safeguarding app designed to address personal safety, wellbeing, and the mental health issues that affect millions of people every day. Whether you’re walking home late at night or navigating public spaces, imabi Guardian ensures you’re not alone. Its features provide peace of mind and practical support, making it easy to stay connected and protected.
Some of the app’s key features include:
Guides: Access helpful information on a variety of topics, such as personal safety, mental health, online security, and travel tips. These guides give users the knowledge they need to make informed decisions about their wellbeing.
Support: Direct access to trusted organisations and charities offering guidance on everything from domestic abuse to mental health. Users can also call helplines directly from the app for immediate support.
Noticeboard: Stay up-to-date with national and regional campaigns, safety services, and other essential information to help you navigate your day-to-day life.
Messages: Receive real-time updates about nearby situations that might affect your safety, ensuring you’re always aware of what’s happening around you.
Geolocation Features for Safety
One of the standout aspects of imabi Guardian is its geolocation tools, which are designed to keep you safe when you’re on the move:
Share Journey & Share Arrival: Notify your trusted contacts when you start and complete a journey, letting them know you’ve arrived safely.
Rescue Me: In an emergency, alert your chosen contacts with one tap, sharing your location and requesting immediate assistance.
Near Me: Find key resources like Safe Spaces and Defibrillators on a map, helping you navigate safely through any situation.
Location Alerts: Set predefined areas, such as “home” or “school,” and receive notifications when a group member enters or leaves those zones.
A Community Approach to Safety
At imabi, we believe that creating safer communities is a shared responsibility. With over 500,000 people already using our technology, imabi Guardian is making a tangible impact in schools, workplaces, and communities across the UK. Our partnerships with organisations like White Ribbon UK are helping to drive real cultural change by promoting safety, gender equality, and accountability.
Join Us This White Ribbon Day
White Ribbon Day reminds us that preventing violence requires more than awareness – it demands action. Download imabi Guardian today to stay safe, connected, and informed. Together, we can help end violence against women and girls and create a safer, more respectful world for everyone.
